Another Brief

I got in touch with Richard from Creative Squeeze and he agreed to give me a live brief to work on for the York Late Music Concerts. He wants to see the results and I hope that I can really impress with this one.

BRIEF TITLE
The Late Music Series

The Brief
Design the identity and create promotional material for the Late Music Series which take place at the Unitarian Chapel, York.

Background
These concerts are the first weekend of each month. All are new music from living composers and include piano, vocal arrangements, string and wind instruments. Some of the performers include Ian Pace < http://www.ianpace.com >, Juice Vocal Trio < http://www.myspace.com/juicevocalensemble > and Steve Crowther < http://www.latemusicfestival.org.uk/publishing/composer.php?id=2 >. All are cutting edge music composers or performers.

Late Music concert series also sells CDs, sheet music and tickets via its website www.latemusic.org

Concept/Proposition
To produce an engaging and colourful image that encompasses the spirit and ambience associated with the music series.

Considerations
How can you capture the essence of the concerts and get the local public interested?

Can you use design to attract an audience unfamiliar with these concerts?
A New logo and corporate identity to establish a cutting edge new music brand.

Mandatory Requirements
Business cards and letterheads must also be designed to promote the brand.

Concert series brochure (probably A5 or DL) to give information about the concerts, composers and performers.

Promotional posters (A3)

Promotional cards - to back up the brochure and be distributed locally in the immediate run-up to each concert.

Target Audience
Avid fans of experimental music and classical performances. Mature in age and taste

Deliverables
All artwork should be presented on A2 mount boards.

Tone of Voice
Friendly, engaging, fresh, yet professional.